My latest Substack Live conversation was with Etalon CEO & Founder Kristina Rudzinskaya.
If you’re not yet in the know, Etalon is a wellness brand reimagining posture as a pathway to alignment - physically, mentally, and emotionally. With a background in engineering and years as a yoga and Pilates teacher, Kristina has brought together science, movement, and intuition to create products that support women in feeling stronger, more present, and more connected to themselves. Her work is rooted in a simple idea: when you change how you carry your body, you change how you move through your life.
Kristina and I had a wide-ranging conversation during which we touched on:
Kristina’s founder’s journey
How her relationship with her body led her down the path to Etalon
What alignment means to Kristina (think more than just the body)
Reinventing herself, going from employee to founder
Defining success on her own terms (in spite of the pressure of living next door to Silicon Valley)
The importance of being close to your customer
Connecting the dots
Etalon is on a mission:
“To help you find alignment with yourself and the world around you.”
I hope you’ll watch the entire conversation above.
Then follow Etalon and Kristina on Instagram, and visit their website where you can use code KATHERINEDANESI for 15% off your first order.
Until next time.
Katherine
