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Shikshita Juyal's avatar

This is genuinely so helpful. Honestly being a female founder that too in the industry which is still kind of male dominated, confidence has been a bit of a struggle for me . But framing it as you did changes my perspective a bit and makes me feel better about the pricing I charge for my services as well.

Katherine Danesi's avatar

That is fantastic, Shikshita. It's exactly the goal of this newsletter -- to be able help female founders shift their perspectives around their businesses and, yes, gain more confidence. Perhaps save this and refer back to it when you're tempted to undercharge a new client. I appreciate you sharing your experience.