How to choose between two (or more) business ideas

I have the privilege of working with highly creative founders.

Many of whom have many ideas, passions, and interests.

And they want to do them all.

And they come to me to help them figure out how.

_____

The desire to do it all.

When they share their ideas, they’re excited.

And I get excited when I hear them. Because they’re GOOD, and they’re interesting.

So, we…